The Legacy Begins
Santiago 2023 Panam and Parapanam Games
Hosting the Pan American and Parapan American Games Santiago 2023 in Chile was a historic challenge and a great opportunity to leave an invaluable legacy for the country. Utilizing artificial intelligence, the legacy was communicated by Julio Martínez Prádanos (1923-2008), a prominent Chilean sports journalist, who also initiated the opening of the greatest mega-event in Chile since the 1962 World Cup.
Ministry of Sport, BBDO Chile, Fábula Producciones.