Advertising campaign #TheLegacyBegan
Pan American and Parapan American Games Santiago 2023

Hosting the Santiago 2023 Pan American and Parapan American Games in Chile was a historic challenge and a great opportunity to elevate the country and leave an invaluable legacy for all Chileans. Using artificial intelligence, we gave voice to renowned sports journalist Julio Martínez Prádanos (1923–2008), who delivered the opening message for the largest sporting event in Chile’s history.

Ministry of Sports, BBDO Chile, Fábula Producciones.

Art Dirección and Graphic Design for Patch Concept
Polygon, Fall-Winter 2024 Season

Diseño Gráfico para Patch Concept - Fall-Winter 2024 Season.

Sports Day 2024 - Chile
Ministry of Sports

Nostalgia on Celluloid
Analog Photography

Analog Records, Santiago 2023 Pan American and Parapan American Games.

Everyday Photographs.

Güib Other
Visual Identity

Tender Campaign – Banco de Chile
#DigitalComoNinguno

#DigitalLikeNoOther was the proposal for Banco de Chile, which aimed to position itself nationwide as the first fully digital bank. The project was developed using reference images and videos.

#DigitalLikeNoOther is a declaration of freedom for digital natives.

Disclaimer: This project was part of a tender that was not awarded. Royalty-free reference images and videos were used.

Disclaimer: This project was part of a tender that was not awarded. Royalty-free reference images and videos were used.

Red Metropolitana - Metropolitan Mobility Network
Commercial Spot

In 2019, the Transantiago public transportation system was renamed Metropolitan Mobility Network (RED) as part of a government plan to modernize and improve its image. Key innovations included electric and eco-friendly buses, smart bus stops, and a new Bip! Card.

In addition, the RED visual brand was created along with a commercial spot that communicated how the renewed transportation system would better connect people with their needs and aspirations. This initiative reflected a strong commitment to sustainability, accessibility, and the modernization of urban transport.

Agency: Berlin & Laika, Dittborn & Unzueta Group
Production Company: Spot (Schkolnick)

Fork Chile
Commercial Spot

Fork is a Chilean local market focused on offering high-quality food products. Its mission is to make gourmet food accessible to everyone. This photo and video project was created with the intention of crafting a manifesto.

Gonzalezworks®

Pan American Games 2023 Patch Concept Sports Day 2024 Analog PhotographyGuibOther Banco de ChileMetropolitan Mobility Network Fork About me Email LinkedIn 2025

Pan American Games 2023
Patch Concept
Sports Day 2024
Analog Photography
GuibOther
Banco de Chile
Metropolitan Mobility Network
Fork

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LinkedIn

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